MOSHOWTOYS, the first brand under QianChen Culture, was founded with a clear vision: “Tell Chinese Stories Through a Chinese Lens.”

From the very beginning, we set a guiding principle—to present China’s 5,000 years of historical heritage, its worldviews, humanistic values, and philosophy, in a fresh and engaging way that resonates with global audiences. By crafting narratives that appeal to overseas users and pairing them with high-quality products, we continuously enhance our brand value and IP prestige—truly achieving our mission of “Going Global.”

Through innovative storytelling and premium collectibles, we bridge cultures, ensuring the world experiences China’s legacy in a modern, dynamic form.